The MidAtlantic Quilt Festival was upon me, and I had yet to make a sign for my booth. I was hell-bent on creating a sign; I refused to present my space without it! No way, no how, this quilter was in a “get out of my way” mode until this task had been accomplished (I’m sure many of you can relate to a project that brought you similar feelings) Was having this piece absolutely necessary? Was the world going to end if I my sign wasn’t present at the show? When I am in a sane state of mind I would obviously say, of course not.
So I kindly informed my husband, Jon, that I was going to allow my studio to hold me hostage in order to erect the lovely sign for my booth. Many hours later, and I mean MANY, I emerged, weary, and blurry eyed; but victorious! My company sign was finished! I was so proud, and yet Jon raised his eyebrows at me like I was some lunatic. I wanted to grab his cheeks and say, “Hello? Do you understand what I have just accomplished?” But I refrained from doing so and relished silently in my personal success. It wasn’t until I had the opportunity to read my husbands FB post that it became very apparent that he had no idea the “type” of sign I was making. Silly boy!
BTW, it looked fabulous in the booth and was well worth the hours of stitching. I hope my husband realizes that sharpies and poster board are for beginners, this quilter is a little more advance than that 🙂
What is a business without good communication? There is none. How vital is communication with our customers? It’s pretty darn vital. I know that when I was quilting for customers, I composed an intake sheet that allowed me to notate information regarding each client and specifics on what they wanted on their quilt. Why was this so important? Well, hello I am no super hero when it comes to retaining every single word my customer shared with during consultation. I could review my notes and realized “I completely forget she had mentioned this, or requested that”. We all have good intentions of listening closely to the wants and needs of our customers but can we rely on mentally keeping every detail tucked away in our heads…not this girl.
I rely on contacting with people via email, rather than connecting with them by phone. This is not something I am proud of, it is definitely an area I am trying to improve upon. As I picked up the phone recently I became extremely aware of how significant that voice to voice connection is to both the customer and myself. Those receiving my call were pleasantly surprised I had reached out to them. And when I am the one answering the call my clients cannot believe it’s actually “me” fielding calls and not an employee. Yep folks believe it or not it’s just little old me in my studio now that my red-headed assistant got a new job. Yeah and boo all at the same time…
Bottom line–hearing someones voice, the tone in which they are speaking and having the capability to exchange words “VERBALLY” is huge!
Having an online business does allow me to work with customer but in a different way. Now, I utilize my blog , and newsletter to reach out to peers, and those in quilting community. Since I’m always striving to improve I’m also working on implementing more tutorials!
Speaking of tutorials thank you so much for all the kind words about my Baptist Fan tutorial. It really makes my job rewarding when I hear how much viewers appreciate and benefit from my videos. If there is something in particular you would like to see demonstrated let me know!
Has anyone struggled with finding a balance in communicating with customers? If you have found a balance what’s your secret? And don’t say you remember EVERYTHING!