What is a business without good communication? There is none. How vital is communication with our customers? It’s pretty darn vital. I know that when I was quilting for customers, I composed an intake sheet that allowed me to notate information regarding each client and specifics on what they wanted on their quilt. Why was this so important? Well, hello I am no super hero when it comes to retaining every single word my customer shared with during consultation. I could review my notes and realized “I completely forget she had mentioned this, or requested that”. We all have good intentions of listening closely to the wants and needs of our customers but can we rely on mentally keeping every detail tucked away in our heads…not this girl.
I rely on contacting with people via email, rather than connecting with them by phone. This is not something I am proud of, it is definitely an area I am trying to improve upon. As I picked up the phone recently I became extremely aware of how significant that voice to voice connection is to both the customer and myself. Those receiving my call were pleasantly surprised I had reached out to them. And when I am the one answering the call my clients cannot believe it’s actually “me” fielding calls and not an employee. Yep folks believe it or not it’s just little old me in my studio now that my red-headed assistant got a new job. Yeah and boo all at the same time…
Bottom line–hearing someones voice, the tone in which they are speaking and having the capability to exchange words “VERBALLY” is huge!
Having an online business does allow me to work with customer but in a different way. Now, I utilize my blog , and newsletter to reach out to peers, and those in quilting community. Since I’m always striving to improve I’m also working on implementing more tutorials!
Speaking of tutorials thank you so much for all the kind words about my Baptist Fan tutorial. It really makes my job rewarding when I hear how much viewers appreciate and benefit from my videos. If there is something in particular you would like to see demonstrated let me know!
Has anyone struggled with finding a balance in communicating with customers? If you have found a balance what’s your secret? And don’t say you remember EVERYTHING!